CLIENT

Herschell Carrousel Factory Museum (HCFM)

LOCATION

North Tonawanda, NY

DATE

2025

The Herschell Carrousel Factory Museum in North Tonawanda, home to more than a century of carousel-making history

SAIRA Creative partnered with the Herschell Carrousel Factory Museum to strengthen its long-term future through succession planning. The work documented key historical knowledge, captured the stories and practices that have shaped the museum, and identified strategies to make leadership transitions smooth and sustainable.

By blending organizational planning with the preservation of community history, the project positioned the museum to keep thriving as a cultural and educational asset for generations to come.

The restored historical carousel, built in 1916
The new Music Hall at the Herschell Carrousel Factory Museum safeguards over 1,800 historic Wurlitzer music rolls and original machinery, ensuring this unique cultural legacy endures for generations
Remarkable craftsmanship preserved at the museum